Strategy

Sample Wireframe

Wireframes detail page layout, navigation and user experience.

Vision and planning that executes efficiently for maximum impact.

Strategy becomes ideas that matter:

At Tenthwave, it begins with learning. Connecting brands to the new "empowered consumers" doesn't happen without research, education and historical data. Before our agency can do anything of value, we need to: Know Your Brand, and Know your Consumer. It's all a quest to answer one simple question: What will drive social discussion?  Then we deliver ideas that connect. 
 
Every experience is an opportunity for consumers to be given the right message or opportunity to bond with your brand. Today, the consumer has a whole suite of tools to enable advocacy: to voice their opinions, thoughts, and passions. We focus on what enables us to capture the imagination of the public and drive social-media chatter. Social, viral, groundswell technologies work best for things that we believe in, things that facilitate our love... like the love of travel, love of food, love of computers, the lifestyle things we readily share with people. The things that we're proud to be associated with. Our strategic practice leaves no stone un-turned to find advantage, and influence those that influence your brand.To ensure project success, online initiatives must follow the lead and direction set by the strategy.

In a typical strategic engagement, we examine, define and offer solutions on the following:

  • Brand Development
  • User Interface and Experience Design
  • Audience Analysis, Development and Growth
  • Information Architecture and Wireframes
  • Usability Testing and Focus Groups
  • Creative Tone and Messaging
  • Revenue Goals
  • Measurements of Success
  • Advertising Plan